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What is Buy-It-Now?
Buy-It-Now is an exciting optional enhancement to your
listings. As a seller, if you choose to use the Buy-It-Now
feature at the time of listing, you will be able to name a
price at which you would be willing to sell your item to any
buyer who meets your specified price. Your listing will be
run as a normal auction, but will now feature a Buy-It-Now
price. Buyers will have the option to buy your item
instantly without waiting for the listing to end or can bid
on your item as usual.
Buyers, if you see a Buy-It-Now item, you'll need to act
quickly! Buy-It-Now will only be available before the first
bid (or the first bid high enough to meet or beat the
seller's reserve in Reserve Price auctions) is placed on the item. As soon
as a bid is placed, the Buy-It-Now price will no longer be
available and the item will sell through the normal process.
Why use Buy-It-Now?
| Buyers |
Sellers |
| Buy items without having to wait for the auction to
end. |
Sell your items fast, without waiting for the
auction to end. |
| Quick, easy, and convenient way to shop for the
holidays. |
Quick, easy, and convenient way to sell items. Free
for a limited time. |
| The choice to buy first or bid! |
Get potential buyers to act on your items earlier |
| Buy an item at a fair price. |
Sell your item for the price you want. |
How do I know an auction has a Buy-It-Now price?
It's easy! Look for the Buy-It-Now icon on search results
page, and the item page itself. |
